SEO | Ninety Web Design https://www.ninetywebdesign.com Full-service web design & digital marketing agency Mon, 18 Mar 2024 15:58:29 +0000 en-US hourly 1 https://www.ninetywebdesign.com/wp-content/uploads/2023/09/cropped-cropped-90-Logo-GMB-2-32x32.png SEO | Ninety Web Design https://www.ninetywebdesign.com 32 32 WordPress SEO: Optimizing Your Website For Search Engines https://www.ninetywebdesign.com/wordpress-seo-optimizing-your-website-for-search-engines/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-seo-optimizing-your-website-for-search-engines Fri, 23 Feb 2024 15:20:51 +0000 https://www.ninetywebdesign.com/?p=19647 WordPress SEO: Optimizing Your Website For Search Engines Introduction In today’s busy online world, getting noticed can be tough. That’s where WordPress […]

The post WordPress SEO: Optimizing Your Website For Search Engines first appeared on Ninety Web Design.

]]>

WordPress SEO:
Optimizing Your Website For Search Engines

Introduction

In today’s busy online world, getting noticed can be tough. That’s where WordPress SEO comes in. It’s like a map that helps people find your website among the millions out there. With WordPress, building a website is easy, but making sure people see it takes some extra work. That’s where SEO comes in – it’s all about making your website show up higher in search results.

But what exactly is WordPress SEO? In simple terms, it’s the art and science of optimizing your WordPress website so that it shows up higher in search engine results. In a world where Google is king, appearing on the first page of search results can mean the difference between obscurity and online success. In this article, we’ll embark on a journey through the intricate landscape of WordPress SEO, unraveling its mysteries and uncovering its secrets along the way. From understanding the basics of SEO to mastering advanced techniques, we’ll equip you with the knowledge and tools you need to elevate your website’s visibility and attract more visitors.

Best Practices

When it comes to optimizing your WordPress website for search engines, adhering to best practices is crucial for long-term success. First and foremost, prioritize user experience by ensuring your website loads quickly, is mobile-responsive, and offers intuitive navigation. Search engines like Google prioritize user-friendly websites in their rankings, so investing in a responsive custom web design is essential. Additionally, regularly updating and maintaining your WordPress website demonstrates reliability and can positively impact your SEO efforts. Consider partnering with a reputable web design agency like Ninety Web Design for expert assistance with website maintenance and WordPress web design tailored to your needs.

Focus on creating high-quality, relevant content that caters to your target audience’s needs and interests (more on that ahead). Consistently publishing valuable content not only attracts visitors but also encourages engagement and social sharing, signaling credibility to search engines. Incorporating multimedia elements such as images, videos, and infographics can enhance user engagement and improve your website’s SEO performance. Additionally, optimizing your website for local search by including location-specific keywords and creating a Google My Business profile can boost visibility for local audiences, especially if you operate a brick-and-mortar business.

WordPress SEO Plugins

One of the advantages of using WordPress for your website is the abundance of plugins available to streamline various tasks, including SEO optimization. Several standout plugins cater specifically to WordPress SEO, offering features such as XML sitemap generation, meta tag optimization, schema markup, and more. Among the most popular WordPress SEO plugins are All In One SEO (AIOSEO)Yoast SEO and Rank Math, all of which provide comprehensive tools for optimizing on-page elements and analyzing content for SEO.

All In One SEO, a longtime favorite among WordPress users, offers a user-friendly interface and a wide range of features to enhance your website’s SEO. From optimizing meta titles and descriptions to providing readability analysis and XML sitemap generation, All In One SEO simplifies the process of optimizing your WordPress website for search engines. Similarly, Rank Math and Yoast SEO provide advanced SEO capabilities, including keyword tracking, schema markup integration, and rich snippets optimization, all within a single plugin. Regardless of your choice, integrating a robust SEO plugin into your WordPress website is essential for maximizing its search visibility and organic traffic.

On-Page Elements

Optimizing on-page elements is a fundamental aspect of WordPress SEO, as they directly impact how search engines interpret and rank your content. Paying attention to elements such as meta titles, meta descriptions, headings, and URL structures can significantly influence your website’s visibility in search engine results pages (SERPs). When crafting meta titles and descriptions, aim for clarity, relevance, and brevity while incorporating target keywords naturally. Utilize heading tags (H1, H2, H3, etc.) to organize your content hierarchy and improve readability for both users and search engines.

Moreover, optimizing your website’s URL structure by incorporating descriptive keywords and eliminating unnecessary parameters can enhance its SEO performance. WordPress offers built-in functionality for customizing permalinks, allowing you to create clean, SEO-friendly URLs that reflect the content of your pages or posts. Additionally, integrating schema markup, such as JSON-LD, can provide search engines with valuable context about your content, potentially leading to enhanced visibility in SERPs. By diligently optimizing these on-page elements, you can improve your WordPress website’s chances of ranking higher for relevant search queries.

website navigation structure

Website Structure

The structure of your WordPress website plays a significant role in its SEO performance, influencing how search engines crawl, index, and rank your content. A well-organized website structure not only improves user experience but also facilitates the discovery and prioritization of content by search engine bots. When designing your website’s structure, aim for a logical hierarchy with clear navigation paths, making it easy for visitors to find the information they seek.

Consider categorizing your content into topical silos or clusters, grouping related pages or posts under overarching themes or categories. This hierarchical organization helps search engines understand the relationships between different pieces of content and can contribute to improved relevance and authority for targeted keywords. Additionally, prioritize internal linking within your website, strategically linking related pages or posts to distribute link equity and reinforce topical relevance.

Optimizing your website’s navigation menu and site architecture can also enhance usability and accessibility, factors that search engines consider when evaluating website quality. Ensure that your navigation menu is intuitive, concise, and mobile-friendly, allowing users to navigate seamlessly across your WordPress website. By adopting a well-structured website design, you can create a solid foundation for effective SEO optimization and improve your chances of ranking prominently in search results.

Content

In the realm of WordPress SEO, content reigns supreme as the cornerstone of your website’s relevance, authority, and visibility. Creating high-quality, informative, and engaging content is essential for attracting visitors, satisfying search intent, and earning backlinks from reputable sources. Whether you’re publishing blog posts, product descriptions, or multimedia content, strive to provide value to your audience while incorporating relevant keywords naturally

website content creation seo

Keyword Research

Keyword research forms the foundation of any effective WordPress SEO strategy, guiding content creation, optimization, and targeting. Conducting thorough keyword research allows you to identify relevant search queries and topics that align with your audience’s interests and intent. Start by brainstorming seed keywords related to your niche, then use keyword research tools such as Google Keyword Planner, SEMrush, or Ahrefs to uncover additional keyword opportunities, search volumes, and competition levels.

Backlinks

Building a strong backlink profile is paramount for improving your WordPress website’s authority, credibility, and search engine rankings. Backlinks, also known as inbound links, are links from external websites that point to your content, signaling trust and relevance to search engines. However, not all backlinks are created equal, and quality matters more than quantity when it comes to SEO.

SEO Performance

Measuring and monitoring your WordPress website’s SEO performance is essential for evaluating the effectiveness of your optimization efforts and identifying areas for improvement. Fortunately, several WordPress plugins offer robust tools for tracking and analyzing SEO metrics directly from your dashboard. Plugins like All In One SEO, Yoast SEO and Rank Math, for example, provide insights into key performance indicators such as keyword rankings, organic traffic, backlinks, and more.

Conclusion

In conclusion, mastering WordPress SEO requires a holistic approach encompassing various aspects of website optimization, from on-page elements to content strategy and beyond. By implementing best practices, leveraging WordPress SEO plugins, optimizing on-page elements, structuring your website effectively, creating compelling content, conducting thorough keyword research, earning quality backlinks, and monitoring SEO performance, you can significantly enhance your website’s visibility and organic traffic. Whether you’re a seasoned webmaster or a novice blogger, investing in WordPress SEO is essential for achieving sustainable online success. Partner with Ninety Web Design, your trusted web design experts, to elevate your WordPress website’s performance and drive meaningful results. Schedule a consultation with us today and unlock the full potential of your online presence.

The post WordPress SEO: Optimizing Your Website For Search Engines first appeared on Ninety Web Design.

]]>
Reasons Your Website Is Not Showing Up On Google https://www.ninetywebdesign.com/reasons-your-website-is-not-showing-up-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=reasons-your-website-is-not-showing-up-on-google Sat, 17 Jun 2023 17:32:00 +0000 https://www.ninetywebdesign.com/?p=17717 BLOG Reasons Your Website Is Not Showing Up On Google Content Introduction Do you ever wonder why your website isn’t showing up […]

The post Reasons Your Website Is Not Showing Up On Google first appeared on Ninety Web Design.

]]>

Reasons Your Website Is Not Showing Up On Google

Content

Introduction

Do you ever wonder why your website isn’t showing up on Google search results? Well, you’re not alone! In this digital age, having an online presence is crucial for the success of any business, and the visibility of your website on Google can make or break your online business. The importance of website visibility on Google cannot be emphasized enough. With millions of websites floating around, it’s essential to make sure your website stands out among the rest. However, there are several issues that a website faces when it comes to appearing on Google search results.

One of the most common issues faced by websites is having technical problems that hinder their visibility. These include website structure and formatting issues, crawl errors, indexing issues, and improper focus on keywords. Insufficient mobile optimization can also significantly affect your website’s visibility on Google.

Apart from technical problems, content-related issues can also impact your visibility on Google. These include having duplicate content on your website, low-quality or insufficient content, and misusing keywords and excessive linking.

Now that you know some of the more crucial issues for websites when it comes to appearing on Google, let’s dive deeper into each one to gain a better understanding.

google not ranking

Website Is Too New

When we say a website is “too new,” we mean that it hasn’t been around long enough for Google to crawl and index it. Google uses complex algorithms to determine which web pages to show in search results and how to rank them. One of the factors Google considers is the age of the website. The older a website is, the more likely it is to be considered a reputable and reliable source of information.

How Long Does It Take For Google To Index A New Website?

There is no definitive answer to this question, as it can take anywhere from a few days to several months for Google to index a new website. The exact timeline depends on several factors, including the website’s content, structure, and backlink profile. In general, websites with high-quality content, a clear site structure, and lots of high-quality backlinks will be indexed more quickly than those without these features.

While there is no guaranteed way to make Google index your website more quickly, there are several things you can do to help speed up the process. These include:

  • Creating high-quality, original content that is relevant to your target audience
  • Building a clear site structure that makes it easy for users and search engines to navigate
  • Getting high-quality backlinks from reputable websites in your industry
  • Submitting your website’s sitemap to Google Search Console
  • Monitoring your website’s performance using analytics tools and making adjustments as needed

If you want to check if Google has crawled and indexed your site, check the following: site:yourwebsite.com

Website Not Indexed By Google

You’ve created a website for your business or personal brand. You’ve optimized it for search engines and you’re eagerly waiting for it to show up on Google’s search results. But after several weeks, you still can’t find your website anywhere on Google. What could be the reason?

If your website isn’t showing up on Google, it’s possible that your website hasn’t been indexed yet. This could happen due to several reasons. Google may have difficulty accessing your website’s pages, your site may not have any valuable or unique content to index, or your website might contain technical errors that stop Google from indexing your site. To ensure that your website is indexed properly, you can submit your site to Google’s indexing system via Google Search Console. But, if you’re still facing issues, consider reaching out to a professional or SEO expert who can help diagnose and fix the problem. Remember, having your website properly indexed on search engines is indispensable if you want to drive traffic and grow your online presence.

How To Fix It

Depending on the reason why your website isn’t indexed, there are different steps you can take to fix it. These include:

  • Submitting your website to Google through Google Search Console
  • Checking your robots.txt file to ensure it’s not blocking important pages
  • Removing the “noindex” meta tag from your website’s code
  • Identifying and fixing any penalties your website might have incurred
google search console seo

Not Enough Backlinks

What Are Backlinks?

Backlinks refer to links from other websites that point to your website. They are important because they serve as a signal to search engines that your website is a valuable resource. The more high-quality backlinks you have, the more likely your website is to rank higher in search engine results pages. Backlinks are a key factor in search engine optimization (SEO). They signal to search engines that your website is reputable and relevant to the topic at hand. Without backlinks, your website may struggle to gain credibility with search engines, leading to lower rankings and less organic traffic.

Why Your Website May Not Have Enough Backlinks & How To Get Them

There are many reasons why your website may not have enough backlinks. Perhaps you’re not promoting your website enough or your content isn’t high-quality enough to attract links. Additionally, if your website is new or in a niche industry, it may be harder to attract backlinks.

Fortunately, there are many strategies you can use to get more backlinks. These include creating high-quality content that is link-worthy, reaching out to other websites in your industry to request backlinks, and participating in online communities and forums to establish your website as a valuable resource.

seo backlinks

Poor Design & Web Content

As a business owner or marketer, creating a website is not enough to reach your target audience. Search engine optimization (SEO) is crucial for your website to be visible to your audience. While there are many technical aspects to SEO, one of the most common reasons your website may not be showing up on Google is poor design and web content.

Why Website Design Matters

Your website design is the first thing a user sees when they land on your website. It’s a reflection of your brand and can impact a user’s perception of your business. If your website has poor designs, layouts, and interface, users may find it difficult to navigate and engage with your content. As a result, they are more likely to leave your website quickly, which can negatively impact your website’s ranking on Google.

In addition to design, the content on your website is also important for SEO. Poor web content can hurt your website’s ranking on Google. If your website has thin content, duplicate content, or irrelevant content, there’s no reason for Google to rank it highly. Users are looking for valuable information that addresses their needs, and if your website content does not meet their expectations, they are likely to leave your website and find another that does.

Improving Your Design & Web Content

When it comes to improving your website’s ranking on Google, there are a few key factors to keep in mind. One of the most important is your website’s design. A well-designed website that is easy to use and navigate not only makes a positive impression on visitors, but it can also help boost your search engine rankings. Additionally, investing in high-quality web content is crucial for SEO success. Your content should be informative, engaging, and relevant to your audience. By focusing on both website design and content, you can help ensure that your website is well-positioned to rank highly on Google and other search engines. Here are some key factors to consider when updating your content for search engines:

Focus on user experience:
Ensure your website is easy to navigate, visually appealing, and optimized for all devices.

Conduct keyword research:
Identify the keywords your audience is searching for and create content that addresses their needs.

Keep content fresh:
Regularly update your website with new and relevant content to keep users engaged and encourage Google to crawl your website.

Eliminate duplicate content:
Ensure your website content is unique and valuable to your audience. (more on this ahead)

Use header tags:
Use header tags (H1, H2, H3) to break up content and make it easier for users to scan and understand.

web content design

Duplicate Content

What Is Duplicate Content?

Duplicate content refers to content that appears in more than one place on the internet, either on your website or elsewhere. Search engines like Google aim to provide users with the most relevant and high-quality results possible, and when they encounter multiple instances of the same content, they may have a hard time determining which version to show in search results.

When search engines encounter duplicate content, they may experience a number of issues that can harm your website’s rankings. For example, they may:

  • Struggle to determine which version of the content to show in search results
  • Dilute the value of your content by spreading it out across multiple pages or websites
  • Penalize your website or lower its rankings due to spammy or manipulative tactics

Avoiding Duplicate Content

Fortunately, there are several ways to avoid duplicate content and protect your online presence. Some effective techniques include:

  • Creating unique and original content for your website that cannot be found anywhere else
  • Using canonical tags to signal to search engines which version of a page is the preferred version
  • Properly redirecting any duplicate content to a single, canonical URL
  • Avoiding shady SEO tactics like copying and pasting content from other websites or using automated content generation tools

Duplicate content can be a major obstacle to achieving strong rankings and visibility for your website. By understanding what duplicate content is, why it matters, and what steps you can take to avoid it, you can help ensure that your site is actively being shown on major search engines like Google, and well-positioned to attract and engage potential customers online.

Using Low-Quality Keywords

Low-quality keywords are those that have little to no relevance to your website or content. These keywords are often overly generic or too broad, making it difficult for search engines to understand what your content is really about. When search engines crawl your website, they are looking for relevance and value. If your website is loaded with low-quality keywords, search engines may flag your page as spammy or irrelevant. This can lead to a drop in your search rankings or even a manual penalty from Google.

The first step in fixing the issue of low-quality keywords is identifying them. Take a close look at your content and make a list of keywords that don’t have a strong connection to your website. Then, replace these keywords with more specific, relevant keywords. Be sure to include long-tail keywords, which are more specific and can help your content rank for highly-targeted searches.

google search indexing

Your Website Is Not Allowing Google To Crawl

Before we dive into the issue of not allowing Google to crawl your site, let’s first define what we mean by website crawling. Crawling refers to the process by which search engines like Google scan the internet to find new and updated pages to include in their search index. Crawlers, also known as bots or spiders, search the web by following links from one page to another, and using algorithms to determine which pages are most relevant to users’ search queries.

Allowing Google to crawl your website is important because it enables your site to be included in Google’s search index. If Google can’t crawl your site, it won’t be able to find your pages and index them, which means that your site won’t show up in search results. This can have a significant impact on the visibility of your site and your ability to attract new visitors and customers.

Common Reasons Your Website Is Not Being Crawled

There are a number of reasons why your site may not be allowing Google to crawl your pages. Some common issues include:

  • Using a robots.txt file that blocks crawlers from certain pages or directories
  • Website Is Too New
  • Disallowing crawlers in your site’s meta tags
  • Using a “noindex” tag in your site’s source code
  • Using JavaScript or other scripting languages that prevent crawlers from accessing your content

Fixing Crawling Issues

If you suspect that your site may not be properly allowing Google to crawl your pages, there are several steps you can take to fix the issue. These include checking the robots.txt file to ensure it is correctly set up, making sure your site is accessible to users without any login requirements, and ensuring that critical pages are not blocked by the Disallow directive in the robots.txt file. You can also check the crawl errors report in Google Search Console to see if there are any issues with specific pages or sections of your site.

For WordPress users, there is a feature that is sometimes checked which gives a signal to Google and other search engines to not index your website. It’s important to double-check that this feature has not been accidentally checked and is stopping the bots from crawling your site. To fix this WordPress issue, follow these steps:

1. Login to your WordPress dashboard.
2. Navigate to Settings >> Reading in the left sidebar menu.
3. Scroll down and look for “Search Engine Visibility.”
4. Uncheck the box next to “Discourage search engines from indexing this site.”
5. Click on the “Save Changes” button to save your settings.

By following these steps, you can ensure that Google is able to properly crawl and index your site, which can improve your site’s visibility in search results.

wordpress search visibility

Website Is Not Mobile-Friendly

Having a mobile-friendly website is important not just from a user experience standpoint, but also for search engine optimization (SEO). Google wants to provide the best possible results for its users, and one of its key ranking factors is whether a website is mobile-friendly or not.

Google’s algorithms prioritize websites that are mobile-friendly, making them more likely to appear higher up in search engine results pages (SERPs). If your website isn’t mobile-friendly, it’s less likely to rank well in Google’s search results, which means fewer people will find and visit your site.

Conclusion

To boost your website’s visibility on Google search results, it is important to address both technical and content-related issues. Technical issues, such as website speed, mobile-friendliness, and security, can affect your website’s ranking on search engines. Therefore, it is crucial to optimize your website’s technical aspects by using tools such as Google PageSpeed Insights and ensuring that your website is secure and mobile-friendly. On the other hand, content issues such as duplicate content, irrelevant or low-quality content can also negatively affect your website’s ranking.

Addressing both technical and content-related issues can help improve your website’s chances of appearing on Google search results.

If you’re looking to get your website quickly ranked and shown on Google and other search engines, reach out to us today and we’ll send you a free SEO proposal

Get Web Design Expertise, Tips & Ideas Delivered Right To Your Mailbox

Ninety Web uses the information you provide to us to contact you about our web design articles. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

The post Reasons Your Website Is Not Showing Up On Google first appeared on Ninety Web Design.

]]>
10 Local SEO Strategies For Your Small Business https://www.ninetywebdesign.com/10-local-seo-strategies-for-your-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=10-local-seo-strategies-for-your-small-business Thu, 14 Apr 2022 16:16:00 +0000 https://www.ninetywebdesign.com/?p=17745 BLOG 10 Local SEO Strategies For Your Small Business Content As startups and small businesses grow and expand, SEO becomes more and […]

The post 10 Local SEO Strategies For Your Small Business first appeared on Ninety Web Design.

]]>

10 Local SEO Strategies For Your Small Business

Content

As startups and small businesses grow and expand, SEO becomes more and more valuable. There are many small businesses that are not taking advantage, or perhaps are not well informed, about applying SEO to their business. Using the correct local SEO strategies can help businesses get ranked and increase their visibility with industry-specific keywords, resulting in an ever-increasing number of qualified leads. In this post, we’ll go over 10 of the best local SEO strategies to help boost visibility of your small business.

Updating & Optimizing Google My Business Account

A highly ranking factor for all SEO strategies, an updated Google My Business is key for your business to show up on Google search results. A Google My Business (GMB) account also gives users vital information about your business that include your business hours, services provided, relevant links to your website, and more. However, simply creating a listing without actively updating it may lead to nothing. That’s why it is important to maintain your listing and actively update photos, posts, and respond to all reviews.

Gather Positive Reviews

There’s no better influence on your online reputation than positive, quality reviews from your customers on your GMB listing. Positive reviews give Google a signal that your business is legitimate and trustworthy, thus helping it rank higher in the long run. Being on top of these reviews and answering back in a timely manner also shows Google that your account is active and ongoing, while also displaying business authenticity to all potential clients.

10 local seo strategies

Improve Your On-Page SEO

Local and On-page SEO go hand-in-and, improving both is the perfect combination to a healthy online presence. On-page SEO improves your page’s search rankings by optimizing the content and structure within your website. These can include a site audit, creating powerful and relevant meta descriptions, using the right keywords, improving site speed, and developing a variety of applicable content. Aligning both local SEO and on-page SEO is not difficult, the key is doing it right and constantly testing your results.

Create Local Backlinks

A known practice for off-page SEO is the acquisition of quality backlinks and for local rankings, it can be a crucial move. A quick way to gather valuable local links is with the use of local trusted directories such as Yellow Pages, TripAdvisor, or your city’s local chamber of commerce site. These local links can benefit your website greatly as they’re reputable and relatively easy to acquire.

To put it simply, acquiring relevant backlinks from other local sources, whether blog mentions, references, or features can aid search engines in understanding your organic position.

Be On Top Of Your Online Reputation

A big chunk of, if not all, customers search for a business or a service online and a big influential part of their decision-making relies strongly on what the search engines are telling them about your business. Are there negative links attached to your presence? Or perhaps a few costly reviews? These can be vital factors, regardless of what stage of the purchase process these customers are in. Having a clean digital outlook is key, not only for the client’s perception, but also for how relevant your business listing is to the search engines.

A controlled online reputation means an influx of positive reviews, active social media channels, providing relevant and informative content for your readers, and more. Being proactive gives both search engines and your potential customers the opportunity to perceive your business in a positive light.

Website Redesign layout

Optimize Your Site For Mobile Devices

In 2021 over 55% of all search traffic came from mobile devices, if your site is not optimized for mobile your business is suffering and missing out from potential visitors and leads. Google’s algorithm has moved to a mobile-first approach, meaning that they’re prioritizing ranking factors by a website having a responsive and user-friendly interface. With a responsive website also comes speed and user experience, if your mobile site is laggy or takes time to load specific pages, users are more likely to move on, potentially costing your business. As page speed and responsiveness increases so does user experience. The key is to provide the reader with the information they searched for, avoiding incuriosity and a higher bounce rate.

Providing a mobile-friendly engagement helps readers stay longer on your site, and signals Google and other search engines that your site presents a solid and optimized framework.

Keep A Consistent NAP

The acronym NAP stands for Name, Address, Phone and it is vital to have your NAP consistently placed on your website, on your GMB listing, and other relevant listings across the web where your business has a presence. To help Google and other search engines better understand your NAP and business information, adding a Schema local business markup to your website is key. However, adding the correct Schema structure should also be carefully placed, that’s why Google provides a testing tool that lets you check if you’ve set up the widget correctly.

Providing a consistent NAP between your website and external listings is imperative for all local SEO strategies.

Use Relevant Local Keywords

Gathering the right keywords for your SEO efforts can be a lengthy and precise process, but it does have extremely rewarding results. To succeed at keyword research, you have to first understand what your potential customer is searching for, then strategically implement these valuable keywords onto your website, that way search engines can successfully crawl them and help your site rank. It’s important to also visualize the quality and search volume of all keywords, how often they’re being used (especially by your competitors), and if these keywords are location specific and relevant to the area being targeted.

Choosing the correct keywords for your local SEO approach allows mobile users to find you and take quick action, such as visiting your business, calling, or requesting information over other competitors. A helpful method of checking for the right keywords is using tools like Google’s Keyword PlannerAhrefsSemrush, and others. These tools help you understand specific details on what your local SEO keyword strategy might be missing, their search intent, and your target location’s search volume.

Using the right keywords will take your business a long way toward helping it rank organically on all major search engines.

google not ranking

Create Content Aimed At Local Searches

Content is KING! That’s right, a powerful content strategy is a sure way to quickly increase your page views, improve traffic, and provide valuable information to users. Developing content for your local SEO consists of a few crucial steps, these can make or break your creation, so we always recommend a careful optimization process. To start off, content creation can be anything from images, copy, video, to infographics. These can then be broken down into smaller categories within.Creating content aimed at local SEO searches has to be defined with specific keywords, as mentioned earlier, and that comes in the form of meta descriptions, ALT text, keyword-rich body content, and more. It is recommended that every piece of content be somehow connected internally to links within your website, as well as relevant external links.

Another essential and useful content type for your site is a detailed contact form with a clear call to action, and most importantly a consistent NAP! To align with that, developing articles or blogs intended and aimed at local searches will help reach location-specific customers and expand your keyword usage on your website. Using the right content creation for your local SEO push is a pivotal advantage to help your website rank higher.

Build A Strong Social Media Presence

Some see social media as a mere tactic for potential customer engagement, branding, and a communication channel. While that is all true, most businesses miss the opportunity that having social media channels automatically create positive backlinks. Social media also serves as a foundation for exposure, such as the possible creation of qualified backlinks from other reputable sources. These sources may want to link back to specific social media posts because it gives them value. An example of this is creating a blog or article informing of your services to locals and showcasing it on your Facebook page, automatically creating a backlink that quickly boosts your visibility from a local perspective. Social media channels like Facebook and LinkedIn are also great ways to keep your NAP consistently throughout the web, building on the idea of social media as an efficient way to boost your local SEO.

Social media channels like Facebook and LinkedIn are also great ways to keep your NAP consistently throughout the web, building on the idea of social media as an efficient way to boost your local SEO. Ninety can help you build your social media presence and engagement from the ground up.

Conclusion

There are many possible ways to successfully enhance your local SEO efforts, whether optimizing your Google My Business account, using relevant keywords in your website, providing beneficial and informative content, keeping your NAP consistent – the possibilities are almost endless!

If you’re ready to give your website and your online presence a boost from a local perspective, Ninety Web has all the tools to help your business succeed. We offer free consultations and quotes, so when you’re ready be sure to connect with us!

Get Web Design Expertise, Tips & Ideas Delivered Right To Your Mailbox

Ninety Web uses the information you provide to us to contact you about our web design articles. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

The post 10 Local SEO Strategies For Your Small Business first appeared on Ninety Web Design.

]]>